Sponsorship

& Advertising Opportunities

Are you interested in becoming a sponsor or advertising with OBRA or an event? We are a team of dedicated professionals, ready to answer your questions.

Who We Are and Who To Contact

The Oregon Bicycle Racing Association (OBRA) is the official sanctioning body of bicycle racing in Oregon, Southwest Washington, and parts of Northern California. We work with race promoters to put on world-class events within the region. We sanction road, track, mountain bike, enduro, cyclocross, and gran fondo events. OBRA provides the community and framework for successful events. We provide insurance, race equipment, competitions, calendars, training, judging, timing services, marketing, membership services, and many other services to make bicycle racing safe, enjoyable and accessible. OBRA sanctions over 390 events and clinics throughout the year.

Quick notables:

  • OBRA is home to the largest cyclocross series in the United States.
  • OBRA is one of the largest regional bike racing organizations in the United States.
  • OBRA is known for putting on high-quality events that attract racers from across the world. We have hosted competitors from Canada, the United Kingdom, and Japan.
  • Sanctioned bicycle race participants spend an average of $144 per day trip and $794 per overnight trip.*
  • Sanctioned bicycle racing has a yearly economic impact of $38.4 million per year in Oregon.*

*The Economic Significance of Bicycle-Related Travel in Oregon: 2012, Dean Runyan Associates (opens in a new window)

Who to contact

If you are interested in sponsoring or advertising with OBRA, contact marketing@obra.org. If you are interested in working with an event, contact the specific event promoter. If you are unsure of which event promoter to contact, please contact us at marketing@obra.org.

Download Our Marketing Information Packet

OBRA: The Power Behind Oregon Bike Racing

  • 5,000 races racing over 50,000 times per year
  • Membership: OBRA memberships are valid from January 1st of each year to December 31st. Membership averages between 4,600 and 5,000 members

Member Demographics

Gender

  • 19.4% female
  • 80.6% male

Age

  • 9.6% 10-18 years old
  • 11.9% 19-29 years old
  • 28.3% 30-39 years old
  • 34.7% 40-49 years old
  • 12.3% 50-59 years old
  • 3% 60+ years old

Education

  • 44% have college degrees
  • 35% have advanced graduate degrees

Annual Income

  • 38% earn between $60,000-$120,000
  • 22% earn between $120,000-$180,000
  • 14% earn $180,000 or more

Social Media

Facebook

  • ~5,000 likes
  • 1,000+ reaches per post

Twitter

  • 2,000+ followers

Instagram

  • ~5,000 followers
  • 2,500 accounts reached weekly
  • 13,000 impressions weekly
  • 1,700+ accounts reached per post

OBRA Chat Mailing List

  • ~18,000 subscribers

Web Properties

Website

www.obra.org

  • 84,000 visits monthly
  • 1 million sessions per year
  • 5.2 page views average
  • 222,597 unique users
  • 701,225 visits from Oregon in 2013
  • 142,794 visits from Washington in 2013
  • 38,249 visits from California in 2013
  • The website is also optimized for mobile devices

Source:  Google Analytics

Publications

Monthly e-Newsletter

  • ~18,000 subscribers

Sample e-Newsletter

Joel Fletcher

Marketing Director

Would you like more information or get in contact with a real person? Send an e-mail to our super marketing guru Joel Fletcher at marketing@obra.org.